Amsterdam ITFM & FinOps Meetup – October 15, 2026

From AI Spend to AI Value

How do you measure, manage and maximise the business value of AI?

AI investment is accelerating rapidly — but for many organisations, one fundamental question remains unanswered:

Are our AI investments actually creating measurable business value?

Join senior Finance, Technology, TBM, ITFM and FinOps leaders for an interactive afternoon exploring the economics of enterprise AI — from AI TCO and cost transparency to value measurement, accountability and governance.

Royal Industrieele Groote Club, Dam 27, 1012 JS Amsterdam | 15 October 2026 | 15:30 – 18:30 | Networking drinks & finger food afterwards

Reserve your place

What does AI really cost?
How do we measure its value?
And who owns the outcome?

Program Overview

Why Attend?

AI is changing the economics of technology

AI investment is accelerating, but understanding its true cost and proving its business value remain major challenges.

This meetup brings together IT, Finance, FinOps and TBM leaders to explore how organisations can move from managing AI spend to managing AI value.

We will discuss:

  • What does AI really cost? How do you determine the true TCO of AI?
  • How do you measure AI value? Which outcomes and metrics really matter?
  • Who owns AI value? IT, Finance, the business — or all three?
  • How do FinOps, ITFM and TBM come together? Connecting AI cost, consumption and investment to business outcomes.
  • Where should you invest? Which AI initiatives should you scale, optimise or stop?

Join the discussion, learn from peers and help shape how we manage the economics and value of AI.

Key topics

What we will discuss

1. Measuring the Value of AI

How do you build a credible business case for AI? Which metrics can capture productivity, efficiency, growth, innovation and strategic value?

2. Understanding the True TCO of AI

Looking beyond tokens and cloud consumption to understand the full lifecycle cost of models, infrastructure, data, people, integration, governance and operations.

3. Who Owns AI Value?

Exploring accountability across the CIO, CFO, business leaders, FinOps, IT Finance and AI teams. Who owns the investment — and who is accountable for the outcome?

4. From FinOps for AI to AI Value Management

FinOps provides powerful capabilities for understanding and optimising AI consumption. But how do organisations connect cost optimisation with business value?

5. TBM, ITFM & AI Economics

How can TBM and ITFM provide the financial and business context needed to connect AI investment, consumption and cost with products, services and business outcomes?

6. Governing the AI Investment Portfolio

How do you compare AI initiatives, prioritise investment and decide what to scale, optimise or stop?

7. From Experimentation to Enterprise Scale

How do financial models and governance need to change when AI moves from pilots and experimentation into production?

Who Should Attend?

This event is designed for senior leaders responsible for technology investment, financial governance and value realisation, including:

  • CFOs and Finance Directors
  • CIOs and IT Leaders
  • FinOps Leaders
  • ITFM / TBM Professionals
  • Enterprise Transformation Leaders
  • Cloud Financial Management Teams
  • AI / Data Leaders
  • Technology Strategy Leaders
  • Business Transformation Leaders

What You Will Take Away

You will leave the meetup with:

  • A clearer understanding of the true economics and TCO of AI
  • Practical approaches to measuring AI value and ROI
  • Ideas for establishing ownership and accountability for AI value
  • A better understanding of how FinOps, ITFM and TBM can work together
  • Approaches for connecting AI costs to business products, services and outcomes
  • Insights from peers facing the same AI investment and governance questions

The Meetup is hosted by It’s Value and the TBM Council

It’s Value is guiding and transforming organizations to optimize technology spend through a proven adoption and change management approach.

It’s Value has been recognized as expert in TBM/IT-Financial Management and FinOps.

IBM-Apptio EMEA TBM/ITFM

Partner of the year

Official TBM Council Education partner

Official TBM Council Education Partner

Gartner

Selected by Gartner as one of the leading global IT-Financial Management Service Providers

IBM

Gold Partner

The Technology Business Management Council

The TBM Council is the global hub for executives and practitioners dedicated to running technology like a business. We equip professionals with standards, tools, and peer-powered resources—spanning modeling guidance, training and certification, research, events, and vibrant strategy communities—to advance TBM adoption and maturity. As a nonprofit stewarding the evolving TBM ecosystem, we also bring together partners, providers, and thought leaders to accelerate collective impact.

21k+

Members

4k+

Organizations

92+

Fortune 100 Companies

110+

Countries

Reserve Your Spot Now!

Gain fresh insights, connect with peers, and walk away with practical strategies to unlock the full value of your tech spend.

👉 Pre-register now to secure your place.
We’ll keep you updated with event details and confirmations via email.

We are looking forward to see you at the event!

It's Value
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