{"id":965,"date":"2026-03-22T11:13:12","date_gmt":"2026-03-22T10:13:12","guid":{"rendered":"https:\/\/www.itsvalue.com\/?p=965"},"modified":"2026-07-10T15:38:53","modified_gmt":"2026-07-10T13:38:53","slug":"royal-bank-of-scotland","status":"publish","type":"post","link":"https:\/\/www.itsvalue.com\/fr\/royal-bank-of-scotland\/","title":{"rendered":"Exemple : Royal Bank of Scotland"},"content":{"rendered":"<div class=\"row align-middle\"  id=\"row-285097562\">\n\n\t<div id=\"col-589484754\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Pour la Royal Bank of Scotland, l\u2019\u00e9quipe TBM a \u00e9t\u00e9 mise en place afin de comprendre et de mettre en correspondance de mani\u00e8re efficace les co\u00fbts technologiques avec l\u2019utilisation de ces technologies par l\u2019entreprise. Aujourd\u2019hui, la gestion des co\u00fbts de la technologie (TBM) sous-tend la prise de d\u00e9cision strat\u00e9gique et joue un r\u00f4le central dans la r\u00e9duction des co\u00fbts, en accord avec les objectifs de l\u2019entreprise. La rationalisation des applications est envisag\u00e9e de mani\u00e8re plus efficace pour l'ensemble des co\u00fbts associ\u00e9s et sur l'ensemble de la pile technique qui soutient l'application, ce qui permet \u00e0 l'entreprise d'examiner toutes les facettes de la r\u00e9duction des co\u00fbts et de prendre des d\u00e9cisions quant aux priorit\u00e9s en s'appuyant sur des informations compl\u00e8tes. Une vaste \u00e9quipe \u00e0 l'\u00e9chelle de l'entreprise utilise le TBM pour r\u00e9soudre les probl\u00e8mes, positionnant ainsi l'informatique comme un partenaire strat\u00e9gique de l'entreprise.<\/p>\n<a href=\"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Case-Study-RBS-TBM-Council.pdf\" target=\"_blank\" class=\"button secondary\" rel=\"noopener\" style=\"border-radius:10px;\">\n\t\t<span>Lire l'\u00e9tude de cas RBS (PDF)<\/span>\n\t<i class=\"icon-angle-right\" aria-hidden=\"true\"><\/i><\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2009793235\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover afronden x md-x lg-x y md-y lg-y\" id=\"image_334024777\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"384\" src=\"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Cases-RBS.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Cases-RBS.jpg 510w, https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Cases-RBS-300x226.jpg 300w, https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Cases-RBS-16x12.jpg 16w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_334024777 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case: Royal Bank of Scotland - It&#039;s Value<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itsvalue.com\/fr\/royal-bank-of-scotland\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: Royal Bank of Scotland - It&#039;s Value\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.itsvalue.com\/fr\/royal-bank-of-scotland\/\" \/>\n<meta property=\"og:site_name\" content=\"It&#039;s Value\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-22T10:13:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T13:38:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Cases-RBS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"510\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"It&#039;s Value\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@itsvalue\" \/>\n<meta name=\"twitter:site\" content=\"@itsvalue\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"It&#039;s Value\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/royal-bank-of-scotland\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/royal-bank-of-scotland\\\/\"},\"author\":{\"name\":\"It's Value\",\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/#\\\/schema\\\/person\\\/779156517108927d9c9ddb9692d5cb1f\"},\"headline\":\"Case: Royal Bank of Scotland\",\"datePublished\":\"2026-03-22T10:13:12+00:00\",\"dateModified\":\"2026-07-10T13:38:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/royal-bank-of-scotland\\\/\"},\"wordCount\":147,\"publisher\":{\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/royal-bank-of-scotland\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.itsvalue.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Cases-RBS.jpg\",\"articleSection\":[\"Cases\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/royal-bank-of-scotland\\\/\",\"url\":\"https:\\\/\\\/www.itsvalue.com\\\/royal-bank-of-scotland\\\/\",\"name\":\"Case: Royal Bank of Scotland - It&#039;s Value\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/royal-bank-of-scotland\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/royal-bank-of-scotland\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.itsvalue.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Cases-RBS.jpg\",\"datePublished\":\"2026-03-22T10:13:12+00:00\",\"dateModified\":\"2026-07-10T13:38:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/royal-bank-of-scotland\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.itsvalue.com\\\/royal-bank-of-scotland\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/royal-bank-of-scotland\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.itsvalue.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Cases-RBS.jpg\",\"contentUrl\":\"https:\\\/\\\/www.itsvalue.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Cases-RBS.jpg\",\"width\":510,\"height\":384},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/royal-bank-of-scotland\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.itsvalue.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case: Royal Bank of Scotland\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/#website\",\"url\":\"https:\\\/\\\/www.itsvalue.com\\\/\",\"name\":\"It&#039;s Value\",\"description\":\"Turning IT into Business Value\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.itsvalue.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/#organization\",\"name\":\"It's Value\",\"url\":\"https:\\\/\\\/www.itsvalue.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.itsvalue.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Logo-ItsValue-gecentreerd-3.png\",\"contentUrl\":\"https:\\\/\\\/www.itsvalue.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Logo-ItsValue-gecentreerd-3.png\",\"width\":2550,\"height\":451,\"caption\":\"It's Value\"},\"image\":{\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/itsvalue\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/its-value\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC1wL31VlMLU-KOaoxjUXN2A\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.itsvalue.com\\\/#\\\/schema\\\/person\\\/779156517108927d9c9ddb9692d5cb1f\",\"name\":\"It's Value\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06ca6ee528d6ed52d0dae43e4ca2c51db35e8d348329188234b5e27abf2bf74e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06ca6ee528d6ed52d0dae43e4ca2c51db35e8d348329188234b5e27abf2bf74e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06ca6ee528d6ed52d0dae43e4ca2c51db35e8d348329188234b5e27abf2bf74e?s=96&d=mm&r=g\",\"caption\":\"It's Value\"},\"url\":\"https:\\\/\\\/www.itsvalue.com\\\/fr\\\/author\\\/its-value\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9tude de cas : Royal Bank of Scotland - It's Value","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.itsvalue.com\/fr\/royal-bank-of-scotland\/","og_locale":"fr_FR","og_type":"article","og_title":"Case: Royal Bank of Scotland - It&#039;s Value","og_url":"https:\/\/www.itsvalue.com\/fr\/royal-bank-of-scotland\/","og_site_name":"It&#039;s Value","article_published_time":"2026-03-22T10:13:12+00:00","article_modified_time":"2026-07-10T13:38:53+00:00","og_image":[{"width":510,"height":384,"url":"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Cases-RBS.jpg","type":"image\/jpeg"}],"author":"It's Value","twitter_card":"summary_large_image","twitter_creator":"@itsvalue","twitter_site":"@itsvalue","twitter_misc":{"\u00c9crit par":"It's Value","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.itsvalue.com\/royal-bank-of-scotland\/#article","isPartOf":{"@id":"https:\/\/www.itsvalue.com\/royal-bank-of-scotland\/"},"author":{"name":"It's Value","@id":"https:\/\/www.itsvalue.com\/#\/schema\/person\/779156517108927d9c9ddb9692d5cb1f"},"headline":"Case: Royal Bank of Scotland","datePublished":"2026-03-22T10:13:12+00:00","dateModified":"2026-07-10T13:38:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.itsvalue.com\/royal-bank-of-scotland\/"},"wordCount":147,"publisher":{"@id":"https:\/\/www.itsvalue.com\/#organization"},"image":{"@id":"https:\/\/www.itsvalue.com\/royal-bank-of-scotland\/#primaryimage"},"thumbnailUrl":"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Cases-RBS.jpg","articleSection":["Cases"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.itsvalue.com\/royal-bank-of-scotland\/","url":"https:\/\/www.itsvalue.com\/royal-bank-of-scotland\/","name":"\u00c9tude de cas : Royal Bank of Scotland - It's Value","isPartOf":{"@id":"https:\/\/www.itsvalue.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.itsvalue.com\/royal-bank-of-scotland\/#primaryimage"},"image":{"@id":"https:\/\/www.itsvalue.com\/royal-bank-of-scotland\/#primaryimage"},"thumbnailUrl":"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Cases-RBS.jpg","datePublished":"2026-03-22T10:13:12+00:00","dateModified":"2026-07-10T13:38:53+00:00","breadcrumb":{"@id":"https:\/\/www.itsvalue.com\/royal-bank-of-scotland\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.itsvalue.com\/royal-bank-of-scotland\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.itsvalue.com\/royal-bank-of-scotland\/#primaryimage","url":"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Cases-RBS.jpg","contentUrl":"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Cases-RBS.jpg","width":510,"height":384},{"@type":"BreadcrumbList","@id":"https:\/\/www.itsvalue.com\/royal-bank-of-scotland\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.itsvalue.com\/"},{"@type":"ListItem","position":2,"name":"Case: Royal Bank of Scotland"}]},{"@type":"WebSite","@id":"https:\/\/www.itsvalue.com\/#website","url":"https:\/\/www.itsvalue.com\/","name":"It's Value","description":"Transformer l'informatique en valeur ajout\u00e9e pour l'entreprise","publisher":{"@id":"https:\/\/www.itsvalue.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.itsvalue.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.itsvalue.com\/#organization","name":"It's Value","url":"https:\/\/www.itsvalue.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.itsvalue.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Logo-ItsValue-gecentreerd-3.png","contentUrl":"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Logo-ItsValue-gecentreerd-3.png","width":2550,"height":451,"caption":"It's Value"},"image":{"@id":"https:\/\/www.itsvalue.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/itsvalue","https:\/\/www.linkedin.com\/company\/its-value\/","https:\/\/www.youtube.com\/channel\/UC1wL31VlMLU-KOaoxjUXN2A"]},{"@type":"Person","@id":"https:\/\/www.itsvalue.com\/#\/schema\/person\/779156517108927d9c9ddb9692d5cb1f","name":"It's Value","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/06ca6ee528d6ed52d0dae43e4ca2c51db35e8d348329188234b5e27abf2bf74e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06ca6ee528d6ed52d0dae43e4ca2c51db35e8d348329188234b5e27abf2bf74e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/06ca6ee528d6ed52d0dae43e4ca2c51db35e8d348329188234b5e27abf2bf74e?s=96&d=mm&r=g","caption":"It's Value"},"url":"https:\/\/www.itsvalue.com\/fr\/author\/its-value\/"}]}},"_links":{"self":[{"href":"https:\/\/www.itsvalue.com\/fr\/wp-json\/wp\/v2\/posts\/965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itsvalue.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itsvalue.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itsvalue.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itsvalue.com\/fr\/wp-json\/wp\/v2\/comments?post=965"}],"version-history":[{"count":6,"href":"https:\/\/www.itsvalue.com\/fr\/wp-json\/wp\/v2\/posts\/965\/revisions"}],"predecessor-version":[{"id":973,"href":"https:\/\/www.itsvalue.com\/fr\/wp-json\/wp\/v2\/posts\/965\/revisions\/973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itsvalue.com\/fr\/wp-json\/wp\/v2\/media\/966"}],"wp:attachment":[{"href":"https:\/\/www.itsvalue.com\/fr\/wp-json\/wp\/v2\/media?parent=965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itsvalue.com\/fr\/wp-json\/wp\/v2\/categories?post=965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itsvalue.com\/fr\/wp-json\/wp\/v2\/tags?post=965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}