{"id":1020,"date":"2025-03-26T13:30:47","date_gmt":"2025-03-26T12:30:47","guid":{"rendered":"https:\/\/www.itsvalue.com\/?p=1020"},"modified":"2026-07-10T15:38:53","modified_gmt":"2026-07-10T13:38:53","slug":"le-role-du-tbm-et-du-finops-dans-la-lutte-contre-la-hausse-des-depenses-technologiques-en-2024","status":"publish","type":"post","link":"https:\/\/www.itsvalue.com\/fr\/the-role-of-tbm-and-finops-in-combatting-rising-technology-spending-in-2024\/","title":{"rendered":"Le r\u00f4le du TBM et du FinOps dans la lutte contre la hausse des d\u00e9penses technologiques en 2024"},"content":{"rendered":"<div class=\"row align-middle\"  id=\"row-644009926\">\n\n\t<div id=\"col-933316203\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1580059550\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"436\" src=\"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Tech-2024-Its-Value-1024x438.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Tech-2024-Its-Value-1024x438.jpg 1024w, https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Tech-2024-Its-Value-300x128.jpg 300w, https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Tech-2024-Its-Value-768x329.jpg 768w, https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Tech-2024-Its-Value-1536x658.jpg 1536w, https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Tech-2024-Its-Value-2048x877.jpg 2048w, https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/Tech-2024-Its-Value-18x8.jpg 18w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1580059550 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<p>En 2024, les \u00e9quipes informatiques et de s\u00e9curit\u00e9 devront relever les d\u00e9fis li\u00e9s \u00e0 la gestion des nouvelles technologies, des menaces, des r\u00e9glementations et de la hausse des co\u00fbts, dans un contexte d'incertitude \u00e9conomique croissante.<br \/>Pour r\u00e9pondre au besoin d'un budget technologique accru, les entreprises adoptent de plus en plus \u00e0 la fois la gestion des activit\u00e9s technologiques (TBM) et le FinOps. La TBM se concentre sur la gouvernance du budget informatique, tandis que le FinOps cible sp\u00e9cifiquement les co\u00fbts li\u00e9s au cloud. Ces deux approches visent \u00e0 am\u00e9liorer la transparence des d\u00e9penses, \u00e0 aligner la consommation sur les objectifs de l'organisation et \u00e0 fournir un cadre de gestion de la valeur.<\/p>\n<h2>Hausse des d\u00e9penses informatiques<\/h2>\n<p>Les pr\u00e9visions mondiales de Gartner pour les d\u00e9penses informatiques en 2024 tablent sur une croissance substantielle de 8%, pour atteindre un total de $5,1 billions. Cette croissance est attribu\u00e9e aux investissements dans le cloud computing, la cybers\u00e9curit\u00e9, l\u2019IA et l\u2019automatisation. Ces domaines sont consid\u00e9r\u00e9s comme essentiels pour am\u00e9liorer l\u2019efficacit\u00e9 op\u00e9rationnelle et combler les p\u00e9nuries de talents informatiques. Bien que l\u2019IA g\u00e9n\u00e9rative (GenAI) n\u2019ait pas encore eu d\u2019impact significatif sur les d\u00e9penses informatiques, elle devrait faire partie des budgets \u00e0 partir de 2025.<\/p>\n<p>En 2024, une croissance \u00e0 deux chiffres est attendue dans les secteurs des logiciels et des services informatiques, principalement gr\u00e2ce \u00e0 l'augmentation des d\u00e9penses li\u00e9es au cloud. Les d\u00e9penses consacr\u00e9es aux services de cloud public devraient bondir de 20,41 TP5T, sous l'effet de la hausse des tarifs pratiqu\u00e9s par les fournisseurs de cloud et de l'augmentation des taux d'utilisation.<\/p>\n<p>Les d\u00e9penses en mati\u00e8re de cybers\u00e9curit\u00e9 contribuent \u00e9galement de mani\u00e8re significative \u00e0 la croissance du secteur des logiciels. Selon l\u2019enqu\u00eate 2024 de Gartner aupr\u00e8s des DSI et des responsables technologiques, 80% des DSI pr\u00e9voient d\u2019augmenter leurs investissements dans la cybers\u00e9curit\u00e9, ce qui en fait la premi\u00e8re cat\u00e9gorie en termes de hausse des d\u00e9penses, en r\u00e9ponse aux nouvelles pr\u00e9occupations de s\u00e9curit\u00e9 soulev\u00e9es par les technologies d\u2019IA.<\/p>\n<p>Il est int\u00e9ressant de noter que les DSI seraient en proie \u00e0 une \u00ab fatigue du changement \u00bb, ce qui les rend r\u00e9ticents \u00e0 investir dans de nouveaux projets et initiatives. Cette tendance entra\u00eene un report de certaines d\u00e9penses informatiques de 2023 \u00e0 2024, l\u2019accent continuant d\u2019\u00eatre mis sur la ma\u00eetrise des co\u00fbts, les gains d\u2019efficacit\u00e9 et l\u2019automatisation, tandis que les initiatives informatiques dont le retour sur investissement est plus long sont mises en veilleuse.<\/p>\n<p>En 2024, les principaux march\u00e9s en mati\u00e8re de d\u00e9penses informatiques devraient conna\u00eetre une hausse (Source : Gartner) :<\/p>\n<ul>\n<li>D\u00e9penses consacr\u00e9es aux syst\u00e8mes des centres de donn\u00e9es : de $237 milliards en 2023 \u00e0 $260 milliards en 2024.<\/li>\n<li>March\u00e9 des appareils : il devrait atteindre $722 milliards en 2024.<\/li>\n<li>D\u00e9penses en logiciels : elles devraient augmenter consid\u00e9rablement, passant de $916 milliards en 2023 \u00e0 $1,04 billion en 2024.<\/li>\n<li>March\u00e9 des services de communication : il devrait conna\u00eetre une croissance mod\u00e9r\u00e9e pour atteindre $1,5 billion en 2024.<\/li>\n<li>Services informatiques : ce secteur devrait devenir le plus grand march\u00e9 technologique, avec des d\u00e9penses qui devraient atteindre environ $1,55 billion en 2024.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2>G\u00e9rer la hausse des co\u00fbts li\u00e9s au cloud<\/h2>\n<p>Alors que Gartner pr\u00e9voit une croissance de 20% des services de cloud public, Forrester estime que la norme \u00ab FinOps Open Cost and Usage Specification \u00bb (FOCUS), une initiative port\u00e9e par la FinOps Foundation, deviendra la norme en 2024. Cette initiative obligera les fournisseurs de cloud \u00e0 s'aligner sur les rapports de co\u00fbts, offrant ainsi aux clients une vue multicloud de leurs ressources, ind\u00e9pendante des fournisseurs.<\/p>\n<p>En 2024, le co\u00fbt (par utilisateur) d'exploitation d'une application deviendra l'indicateur de performance par excellence, rel\u00e9guant au second plan les indicateurs traditionnels tels que le processeur, la m\u00e9moire, le disque dur et le r\u00e9seau.<\/p>\n<p>\u00c0 mesure que les entreprises ayant op\u00e9r\u00e9 leur transformation num\u00e9rique poursuivent leur transition vers le cloud, le co\u00fbt des produits vendus sera intrins\u00e8quement li\u00e9 aux co\u00fbts op\u00e9rationnels et aux co\u00fbts des services, mesur\u00e9s avec une plus grande pr\u00e9cision, en analysant les outils, services et algorithmes sp\u00e9cifiques permettant de r\u00e9aliser des \u00e9conomies.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_268176177\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"265\" src=\"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/IT-CostsIts-Value2-scaled-1-1024x266.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/IT-CostsIts-Value2-scaled-1-1024x266.jpg 1024w, https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/IT-CostsIts-Value2-scaled-1-300x78.jpg 300w, https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/IT-CostsIts-Value2-scaled-1-768x200.jpg 768w, https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/IT-CostsIts-Value2-scaled-1-1536x399.jpg 1536w, https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/IT-CostsIts-Value2-scaled-1-2048x532.jpg 2048w, https:\/\/www.itsvalue.com\/wp-content\/uploads\/2026\/03\/IT-CostsIts-Value2-scaled-1-18x5.jpg 18w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_268176177 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h2>G\u00e9rer la hausse des co\u00fbts informatiques gr\u00e2ce \u00e0 la gestion des activit\u00e9s informatiques (TBM)<\/h2>\n<p>Le TBM, en tant que discipline visant \u00e0 am\u00e9liorer les r\u00e9sultats de l'entreprise en proposant une m\u00e9thode coh\u00e9rente pour transformer les investissements technologiques en valeur ajout\u00e9e, jouera un r\u00f4le essentiel dans la mise en \u0153uvre d'une gestion financi\u00e8re responsable en 2024. Le TBM permet notamment :<\/p>\n<p>\u2022 Justifier les investissements technologiques, garantir la transparence des co\u00fbts, mesurer la valeur g\u00e9n\u00e9r\u00e9e et optimiser les charges de travail afin de stimuler l'innovation.<br \/>\u2022 Optimiser la valeur de chaque dollar d\u00e9pens\u00e9 dans le cloud public, en r\u00e9duisant le gaspillage et en prenant des d\u00e9cisions d'achat \u00e9clair\u00e9es.<br \/>\u2022 G\u00e9rer le portefeuille et les ressources, en assurant une bonne visibilit\u00e9 sur les t\u00e2ches, les capacit\u00e9s et les flux de valeur afin d'acc\u00e9l\u00e9rer l'agilit\u00e9 de l'entreprise.<\/p>\n<p>Bien que la synergie entre le TBM et le FinOps soit encore relativement sous-exploit\u00e9e, la standardisation de la collecte et de l'organisation des donn\u00e9es relatives aux d\u00e9penses li\u00e9es au cloud, ainsi que l'int\u00e9gration de ces donn\u00e9es dans le cadre plus large du TBM, permettront \u00e0 la gestion financi\u00e8re du cloud d'atteindre de nouveaux sommets au cours de l'ann\u00e9e \u00e0 venir.<\/p>\n<p>Sources :<br \/><em>https:\/\/www.apptio.com\/blog\/chart-your-tech-course-for-2024-5-highlights-from-tbmc-2023\/<\/em><br \/><em>https:\/\/www.splunk.com\/en_us\/blog\/learn\/it-tech-spending.html<\/em><br \/><em>https:\/\/content.serviceware-se.com\/ria-vendor-selection-matrix-itfm-tbm<\/em><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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